Kim Kardashian recently introduced a new collection called “The Perfect Bush” from her brand Skims. The line instantly became scandalous. The bold idea was received so vividly that all the panties with simulated pubic hair were sold out in a matter of hours.
Unusual Design
The Faux Hair panties are designed as women’s thongs with simulated pubic growth on the front. A total of 12 variations were presented, with a wide color palette, including black, various shades of blonde, and red, featuring straight and curly hair.
1970s-Style Ad Campaign
Humorous videos styled after 1970s TV shows were published on the Skims brand’s Instagram page. Viewers try to guess the color of the pubic hair of different women.
Cries of head hair colors ring out from the audience, but when each of the women lifts her skirt, the color “down there” turns out to be different, thanks to the corresponding underwear. It is worth noting that the key images in the video are blurred.
Excitement Among Buyers
The panties were presented on the website for $32 per piece. As soon as Kim Kardashian showcased the new collection and the brand started sales, the scandalous item was completely sold out in a matter of hours. All colors and sizes were sold.
The line was met with mixed reactions online. There is both criticism and approval, but the most interesting indicator is the high demand.
Merkins Pubic Wigs in History
It is worth noting that the collection in question is reminiscent of items called “merkins.” These are special wigs made for the intimate area, which trace their roots back to the 15th century.
In the 1450s, women shaved pubic hair for hygiene purposes. They also did this to combat pubic lice. At the same time, lush pubic hair was considered a symbol of robust health and high class. Shaving, in turn, was symbolized by diseases and non-status origin. Therefore, women who shaved attached “wigs,” mostly made of goat or horsehair.
Sex workers often used such methods. To conceal the external signs of syphilis or other diseases, they covered the pubis with artificial hair after shaving.
Later, in the 17th-18th centuries, such wigs were used in theaters. Real women were often forbidden to act on stage during those times, so female roles were played by men. When it came to explicit scenes, the actors, to more convincingly portray women, wore a pubic wig.
Already in the 20th and 21st centuries, the “merkin” found application in cinema. To prevent artistic films from being too explicit and crossing into the erotica category, women filming nude scenes had their intimate areas covered with thick hair, which made the picture less provocative.
In modern films, intimate wigs are also sometimes used to show the stylistics of an era. For example, when filming a past era in which women mostly did not shave.
The wigs are primarily glued on with theatrical, makeup adhesive. The new Skims panties, in turn, are simply worn like regular underwear.
The Modern Internet Trend: Full Bush
The “body positivity” trend called “Full Bush” is quite popular online. It promotes natural hair growth in the bikini area. Supporters of the trend argue that for many years, advertising and erotic films have imposed shaving and ideal smoothness as the norm and a symbol of attractiveness on modern women. The natural look, in contrast, became shameful.
In protest, many women began to openly declare their unwillingness to shave their pubis, get hair removal, or perform other manipulations.
Interestingly, one of the arguments of the trend is the unwillingness to pay for the removal of natural pubic hair, while Kim Kardashian successfully sold out artificial hair.
Bra with Nipples
Kim Kardashian has previously surprised with extravagant items within the Skims brand. For instance, in 2023, she introduced a bra with artificial nipples that show through clothing.
We recall that earlier, material about 5 crazy branded items was published on our website. We also covered the Victoria’s Secret lingerie show at the recent Fashion Show 2025.
