LC Waikiki, a distinguished clothing retailer spanning Europe, Africa, and Asia, is renowned for its boutique chain. Despite its name conjuring visions of the Hawaiian sun, the brand’s ties to those far-off islands are more symbolic than geographical. The team at fashionilliteracy.com has embarked on a journey to unveil the backstory of this captivating brand.
Origins and Growth of LC Waikiki
The company’s roots can be traced back to 1988 when it emerged in France as a subsidiary of DDKA. The “LC” in its name, derived from “Les copains” (French for “friends”), reflects the camaraderie central to its identity. “Waikiki” pays homage to the central area of Honolulu on Oahu, a renowned beach locale.
In the 1990s, LC Waikiki captured the hearts of French teenagers and children, gaining widespread popularity. Georges Amouyal, the visionary designer behind the brand, collaborated with Taha Tekstil (later known as Tema Textile), a Turkish textile company.
In 1997, Turkish partners acquired LC Waikiki from the French, propelling it from a local brand to a global player. The brand swiftly expanded, opening 21 stores in its inaugural year, and presently boasts over 400 stores in Turkey alone.
Venturing into New Horizons
Since 2009, LC Waikiki has boldly ventured beyond Turkish borders, making its mark with the opening of its first store in Romania. Over time, the brand has expanded its reach, establishing a presence in various countries.
The first Russian store opened in St. Petersburg in 2010, followed by locations in Kazakhstan. Since 2013, the brand has been present in Ukraine, with a significant presence in Kyiv.
In general, Waikiki operates in 45 countries, including Hungary, Belarus, Armenia, Azerbaijan, Egypt, Qatar, Uganda, Uzbekistan, Kyrgyzstan, Saudi Arabia, Indonesia, Libya, Zambia, Poland, Oman, Georgia, Greece, France, Italy, Germany, Tajikistan, Kenya, Croatia, Iraq, and many others.
Currently, the number of open boutiques exceeds 1000, and there is no limit in sight. The owners’ immediate plans include securing a leading position in clothing sales across Europe.
At present, LCW stands as a dynamic clothing and accessories brand headquartered in Istanbul. Owned by multiple Turkish families, the company boasts a remarkable turnover of $2 billion and employs over 42 thousand individuals.
LC Waikiki Maintains Presence in the Russian Market
Following the Russian military invasion of Ukraine, the majority of foreign and international brands exited the market of the aggressor country. This decision was influenced by both sanctions and a reluctance to operate in an uncivilized state.
However, LC Waikiki stands out as one of the companies not rushing to leave. Furthermore, in the void left by the mass departure of competitors, they are regarded as a significant alternative. Recently, the brand has expanded its reach by delivering its products to remote regions.
LC Waikiki’s Diverse Product Range
Described as a budget-friendly brand, LCW offers a diverse collection of clothing, footwear, and accessories for men, women, and children. With a focus on Turkish products, the stores showcase an assortment that adapts to different climates and seasons. From shirts and jeans to dresses and boots, LC Waikiki caters to a wide range of tastes.
In summary, LC Waikiki’s journey from a French subsidiary to a global fashion powerhouse is a testament to its adaptability and commitment to providing stylish yet affordable clothing worldwide.
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